Background
Lufthansa is consider as a really reliable company but younger people tend to think of it as out of their budgets.
Lufthansa is consider as a really reliable company but younger people tend to think of it as out of their budgets.
Insight
Nowadays younger travellers know how to make their life fit in a 23 kg luggage. But to do this they have to leave out many things they would like to bring with them.
Idea
A weight-exchange system between passengers of a same flight – within Lufthansa app.
Awards /
MASB Best of Show Award – Silver
MASB Best of Show Award – Silver
Team /
Alessandra Gorla CW
Sabine Promberger AD
Michael Dunlap CD – Creative Director at Spark Networks
Marco Lemcke CD – Senior Creative at DDB Berlin
Year /
2018